Privacy Policy
Last updated: July 2026
What We Collect
When you place an order, we collect the information you provide directly: your name, email address, shipping address, and payment details (handled by Shopify, never stored by us). If you sign up for our email list, we collect your email address. We also collect technical data like your IP address, browser type, and pages visited to understand how our site is used.
Analytics & Advertising
We use Google Analytics 4 (GA4) to see how visitors use our site — things like which pages are popular and how people find us. This data is aggregated and doesn't identify you personally. If we run ads in the future, we may also use the Meta (Facebook) pixel to measure how well those ads work; we'll keep this policy updated when we do.
How We Use It
We use your information to process orders, communicate about your purchase, improve our products and website, and (with your consent) send you updates about new toys and offers. We never sell your personal information to anyone. Period.
Payments
All payments are processed securely by Shopify. We never store your credit card information on our servers. Shopify is PCI DSS compliant.
Cookies
We use essential cookies to keep your cart working and analytics cookies (like GA4) to understand how visitors use our site. You can disable cookies in your browser settings — the site will still work, though your cart may not persist between visits.
Opting Out
Every marketing email we send includes an unsubscribe link — one click and you're out, no hard feelings. You can block analytics cookies in your browser or with tools like the Google Analytics opt-out add-on. And you can always email us to have your data removed entirely.
Your Rights
You have the right to access, correct, or delete your personal data. Contact us at hello@littlegeniusco.com and we'll respond within 30 days.
Children's Privacy
Our website is intended for parents and adults. We do not knowingly collect personal information from children under 13. If you believe we have, please contact us immediately.